Website Redesign & UX Enhancement Project
Industry
Technology/SaaS/Data/ Market Research
Company
SAFIYO, an automated data platform that enables organisations to gather intelligent consumer insights from emerging markets through AI-powered, digital-led data collection methods.
My Role
Digital Project Manager (Product)
Problem and Purpose
SAFIYO’s existing website required a complete overhaul to improve user experience, enhance product discovery, and better communicate the company’s value proposition to potential clients.
The Objective
Lead a comprehensive website redesign project to improve navigation, user experience, and product discovery while maintaining brand consistency and technical performance.
Project Details
Team Size
6 members (1 WordPress Engineer, 1 UX Designer, 1 B2B Marketing Manager, 1 Content Marketing Manager, 1 QA Engineer, 1 Project Manager)
Duration
3 months (concurrent with other projects)
Budget
Confidential (internal development project)
Methodology
User-centered design with agile implementation
My Role & Key Responsibilities
- Project Leadership: Managed end-to-end website redesign process
- Stakeholder Management: Coordinated with marketing, sales, and technical teams
- Quality Assurance: Implemented comprehensive testing protocols
- Timeline Management: Balanced urgent deadlines with quality requirements
Approach & Methodology
- Analysed industry best practices and competitor websites with user research
- Information Architecture: Redesigned site structure for improved navigation
- Visual Design: Created modern, responsive design aligned with brand guidelines
- Implementation: Managed development process with regular stakeholder reviews
Key Deliverables
- Redesigned Homepage: Improved value proposition communication and user engagement
- Enhanced Navigation: Streamlined menu structure and improved user flow
- Responsive Design: Mobile-optimised experience across all devices
- Content Strategy: Optimised content for better SEO and user engagement
- Performance Optimisation: Improved loading times and technical performance
Results & Impact
- Improved User Experience
- Enhanced Product Discovery: Better communication of SAFIYO's capabilities
- Modern Design: Updated visual identity aligned with company growth
- Technical Performance: Optimised for speed and mobile responsiveness
- Stakeholder Satisfaction: Positive feedback from internal teams and external users
Stakeholder Testimonials
Line Manager Recommendation
Chika Obiwuru
Product Manager at SAFIYO | Current: Delivery Lead & IT Project Manager
“Grace-Joy made significant contributions to our team through her project management expertise. She played a crucial role in aligning our product delivery process with strategic Objectives and time-bound Key Results (OKRs). As our product management intern, she demonstrated a can-do attitude and a strong desire to learn. Remarkably, she pioneered the revamping of our website and worked partly on some of our analytics products. She quickly adapted to agile methodologies, sprints, and our product planning processes, enhancing our team’s overall effectiveness. I do not doubt that Grace-Joy will continue to thrive in the domain of project management and am happy to recommend her.”
Development Team Feedback
Grace-Joy’s structured approach to project management kept our development cycles on track. Her clear documentation and proactive communication enabled us to deliver complex features without confusion or delays.