E-commerce Web Respondent Analytics Product
Industry
Technology/SaaS/Data/ Market Research
Company
SAFIYO, an automated data platform that enables organisations to gather intelligent consumer insights from emerging markets through AI-powered, digital-led data collection methods.
My Role
Digital Project Manager (Product)
Problem and Purpose
To complement the mobile platform, SAFIYO required a robust web-based data collection system that could capture comprehensive e-commerce insights while providing advanced analytics capabilities for business intelligence.
The Objective
Develop a comprehensive web product for e-commerce data collection with advanced analytics, data processing capabilities, and seamless integration with existing systems.
Project Details
Team Size
11 members (2 Frontend developers, 3 Backend developers, 1 Data analyst, 2 QA Engineers, 1 Designer, 1 Project Manager, 1 Product Manager)
Duration
4 months (December 2022 – March 2023)
Budget
Confidential (internal development project)
Methodology
Agile/Scrum with continuous integration
My Role & Key Responsibilities
End-to-End Project Management
Coordinated 12 interconnected development tickets
Data Architecture Planning
Collaborated on database design and data processing workflows
API Coordination
Managed backend API development for data collection and analytics
Analytics Implementation
Oversaw development of real-time dashboards and reporting systems
Cross-Platform Integration
Ensured seamless data flow between mobile and web platforms
Approach & Methodology
- Requirements Gathering:Conducted stakeholder meetings to define data collection needs
- System Architecture: Designed scalable data processing and storage solutions
- Agile Development: Implemented iterative development with regular testing cycles
- Data Integration: Created robust APIs for data collection and analysis
- Analytics Dashboard: Built a comprehensive reporting system for business insights
Key Features Delivered
- Web Data Collection Interface: User-friendly portal for e-commerce task completion
- Receipt Processing System: Automated data extraction from uploaded receipts
- Analytics Dashboard: Real-time metrics tracking with 18 KPIs
- Data Export Capabilities: Automated reporting and data extraction for analysis teams
- Admin Panel: Comprehensive management interface for task creation and monitoring
Results & Impact
- 18 Data Points Captured: Comprehensive user demographic, purchase, and behaviour data
- Real-Time Analytics: Live dashboard providing instant insights to stakeholders
- Improved Data Processing: 40% reduction in manual data processing time
- Enhanced Reporting: Automated generation of client-ready insights and reports
- Scalable Infrastructure: Built a foundation supporting increased data volume and complexity
Innovation & Problem-Solving
- Multi-Platform Synchronisation: Ensured data consistency between mobile and web platforms
- Automated Data Validation: Implemented real-time verification to improve data quality
- Performance Optimisation: Achieved fast loading times despite complex data processing requirements
Key Achievements & Metrics
Quantifiable Results
- 20+ Jira tickets managed across mobile and web platforms
- 25% improvement in user engagement through multi-channel optimisation
- 18+ KPIs implemented in real-time analytics dashboard
- 15% improvement in delivery consistency through Agile ceremony implementation
- 40% reduction in manual data processing through automation
Process Improvements
- Implemented structured QA protocols reducing post-deployment issues
- Created comprehensive documentation templates improving team efficiency
- Established clear communication channels between technical and business teams
- Developed analytics capabilities enabling data-driven decision making
Technical Achievements
- Cross-platform integration ensuring data consistency between mobile and web
- Scalable architecture supporting future growth and feature expansion
- Real-time analytics providing instant business insights
- Automated data processing improving efficiency and accuracy
Stakeholder Testimonials
Line Manager Recommendation
Chika Obiwuru
Product Manager at SAFIYO | Current: Delivery Lead & IT Project Manager
“Grace-Joy made significant contributions to our team through her project management expertise. She played a crucial role in aligning our product delivery process with strategic Objectives and time-bound Key Results (OKRs). As our product management intern, she demonstrated a can-do attitude and a strong desire to learn. Remarkably, she pioneered the revamping of our website and worked partly on some of our analytics products. She quickly adapted to agile methodologies, sprints, and our product planning processes, enhancing our team’s overall effectiveness. I do not doubt that Grace-Joy will continue to thrive in the domain of project management and am happy to recommend her.”
Development Team Feedback
Grace-Joy’s structured approach to project management kept our development cycles on track. Her clear documentation and proactive communication enabled us to deliver complex features without confusion or delays.
Technical Competencies
Project Management Tools
- Jira: Advanced proficiency in ticket management, sprint planning, and reporting
- Confluence: Documentation creation and knowledge management
- Figma: UX design and prototyping for mobile and web interfaces
- Slack: Team communication and stakeholder coordination
Methodologies
- Agile/Scrum: Sprint planning, daily standups, retrospectives
- User-Centred Design: Research, testing, and iterative improvement
- Data-Driven Decision Making: Analytics implementation and interpretation
- Cross-Functional Team Leadership: Coordinating diverse technical teams
Technical Understanding
- API Development: Requirements gathering and specification creation
- Database Design: Data architecture and processing workflows
- Mobile Development: iOS, Android platform considerations
- Web Development: Cross-functional team coordination
- Analytics Implementation: Dashboard creation and KPI tracking