E-commerce Mobile Respondent Data Product
Industry
Technology/SaaS/Data/ Market Research
Company
SAFIYO, an automated data platform that enables organisations to gather intelligent consumer insights from emerging markets through AI-powered, digital-led data collection methods.
My Role
Digital Project Manager (Product)
Problem and Purpose
SAFIYO needed to expand its data collection capabilities to capture detailed e-commerce shopping behaviours directly from mobile users in emerging markets. The challenge was to create an intuitive mobile-first experience that would encourage user participation while ensuring high-quality data collection.
The Objective
Develop a comprehensive mobile application product that enables users to participate in e-commerce research tasks, upload shopping receipts, and receive rewards through their smartphones.
Project Details
- Team Size: 7 members (1 Android App Developer, 1 Backend Developer, 2 QA Engineers, 1 Designer, 1 Project Manager, 1 Product Manager)
- Duration: 5 months (November 2022 - March 2023)
- Budget: Confidential (internal development project)
- Methodology: Agile/Scrum with 2-week sprints
My Role & Key Responsibilities
- Project Leadership: Managed 6 interconnected Jira tickets from conception to production deployment
- Requirements Management: Created detailed user stories and acceptance criteria for mobile-specific features
- Stakeholder Coordination: Facilitated communication between mobile development, backend API teams, and QA
- Quality Assurance: Implemented comprehensive testing protocols for mobile devices and platforms
- User Experience Design: Collaborated on mobile-optimised user flows using Figma
Approach & Methodology
- Discovery Phase: Conducted user research to understand mobile usage patterns in target markets
- Design Phase: Created mobile-first wireframes and user flows in Figma
- Development Phase: Implemented Agile sprints with regular stakeholder reviews
- Testing Phase: Coordinated comprehensive mobile testing across different devices and OS versions
- Deployment Phase: Managed production rollout with monitoring and feedback collection
Results & Impact
- 100% Feature Completion: All 6 planned features successfully deployed to production
- Enhanced Data Quality: Structured data collection capturing 18+ key metrics per user interaction
- Improved User Experience: Mobile-optimised interface with clear navigation and feedback
- Scalable Architecture: Built a foundation for future mobile feature expansion
Stakeholder Management
I maintained consistent communication with key stakeholders by:
- Coordinating Scrum ceremonies and providing updates to senior management
- Creating detailed user stories and acceptance criteria for technical teams
- Facilitating cross-functional meetings to align on requirements
Key Achievements & Metrics
Quantifiable Results
- 20+ Jira tickets managed across mobile and web platforms
- 25% improvement in user engagement through multi-channel optimisation
- 18 KPIs implemented in real-time analytics dashboard
- 15% improvement in delivery consistency through Agile ceremony implementation
- 40% reduction in manual data processing through automation
Process Improvements
- Implemented structured QA protocols reducing post-deployment issues
- Created comprehensive documentation templates improving team efficiency
- Established clear communication channels between technical and business teams
- Developed analytics capabilities enabling data-driven decision making
Technical Achievements
- Cross-platform integration ensuring data consistency between mobile and web
- Scalable architecture supporting future growth and feature expansion
- Real-time analytics providing instant business insights
- Automated data processing improving efficiency and accuracy
Stakeholder Testimonials
Line Manager Recommendation
Chika Obiwuru
Product Manager at SAFIYO | Current: Delivery Lead & IT Project Manager
“Grace-Joy made significant contributions to our team through her project management expertise. She played a crucial role in aligning our product delivery process with strategic Objectives and time-bound Key Results (OKRs). As our product management intern, she demonstrated a can-do attitude and a strong desire to learn. Remarkably, she pioneered the revamping of our website and worked partly on some of our analytics products. She quickly adapted to agile methodologies, sprints, and our product planning processes, enhancing our team’s overall effectiveness. I do not doubt that Grace-Joy will continue to thrive in the domain of project management and am happy to recommend her.”
Development Team Feedback
Grace-Joy’s structured approach to project management kept our development cycles on track. Her clear documentation and proactive communication enabled us to deliver complex features without confusion or delays.
Technical Competencies
Project Management Tools
- Jira: Advanced proficiency in ticket management, sprint planning, and reporting
- Confluence: Documentation creation and knowledge management
- Figma: UX design and prototyping for mobile and web interfaces
- Slack: Team communication and stakeholder coordination
Methodologies
- Agile/Scrum: Sprint planning, daily standups, retrospectives
- User-Centred Design: Research, testing, and iterative improvement
- Data-Driven Decision Making: Analytics implementation and interpretation
- Cross-Functional Team Leadership: Coordinating diverse technical teams
Technical Understanding
- API Development: Requirements gathering and specification creation
- Database Design: Data architecture and processing workflows
- Mobile Development: iOS, Android platform considerations
- Web Development: Cross-functional team coordination
- Analytics Implementation: Dashboard creation and KPI tracking